Skills for Business Leaders

Unlock your entrepreneurial potential by supplementing your knowledge with key marketing and business growth skills.

Skills for Business Leaders

2023

The ABCs of Google Ads: What Small Business Owners Need to Know

In today's digital age, it's essential for small businesses to have a strong online presence to reach their target audience effectively. While there are many online advertising platforms available, Google Ads is one of the most popular and effective ones, particularly for small businesses. With Google Ads, entrepreneurs and business owners can create highly targeted campaigns that can generate leads, increase conversions, and ultimately drive revenue. Whether you're just starting or looking to expand your digital marketing efforts, Google Ads can be a powerful tool for achieving your business goals. So let’s make a quick tour through the basics of this search engine marketing tool.