Achieving success in the online world is essential for businesses of all sizes. However, it can be challenging without the proper background to setting up a digital platform and, consequently, mastering the best practices in all major digital channels.
Before we delve into the Digital Accelerator course, it's crucial to understand that the digital marketing landscape is ever-shifting. In recent years, the digital sphere has undergone rapid transformations, especially with the advent of A.I. and emerging platforms and tools, making it difficult for businesses to keep up.
Its constant evolution through personalization and optimization creates a competitive arena where SMBs not only stand against local commerce but also against global players. Therefore, businesses need not only to adapt, but also to stay ahead of the curb leveraging technology to satisfy their customers.
The Digital Accelerator is part of our IGNITE School of Business. It’s a comprehensive program designed to empower business leaders and marketers to navigate the digital realm with confidence. Spread over 12 weeks, this program consists of six modules that cover every aspect of digital marketing. Whether you're a seasoned professional or a newcomer, the Digital Accelerator is tailored to meet your needs.
The cornerstone of successful digital marketing is a strong digital platform. The Digital Accelerator takes participants through the process of building this foundation, ensuring that it's robust and adaptable. By the end of the program, you'll possess the practical skills and knowledge required to create a dynamic digital platform that you can update to withstand the test of time.
Simon Turnbull, your host for this program, brings to the table an impressive digital career spanning over 17 years. Beginning his journey at Europe's largest Search Engine Marketing agency working alongside industry pioneers, Simon has led growth for many renowned brands, including Sony Europe, RGA (Reinsurance Group of America), AIG and AccorHotels.
Simon has a proven track record in digital marketing. At age 28 he was running seminars for the IAB (Internet Advertising Bureau) on Advanced SEO and Social Media, training in-house teams at brands such as Diaegeo and British Telecom (BT). He was appointed by industry heavyweight Ben Langdon as Managing Partner for the UK's 3rd largest full-service digital agency at the age of 29. And he was trained in Creative by the UK´s most awarded Creative Director in history at age 30.
Currently, Simon leads the The Idea of Now (ION) group of companies (which he also founded), currently servicing over 50 US and global companies on a monthly basis. His wealth of experience will be at your fingertips in The Digital Accelerator course.
Search Engine Optimization (SEO) may seem like a complex topic, but it is essential for any business that wants to succeed online. By optimizing your website for SEO, you can increase traffic to your website, and generate more leads and sales.
However, it is not a static field; it changes continuously as search engines like Google update their algorithms. In this Digital Accelerator's first module, you'll learn the latest SEO strategies and techniques to keep your website at the forefront of search results.
Content is king. The Digital Accelerator program will dive you deeper into the art and science of crafting compelling posts and articles that resonate with your audience.
Social Media Platforms are powerful tools for brand building and lead generation through videos and images. One of the main benefits being to drive engagement and foster a loyal online community across many channels.
Blogging is another great way to create and distribute organic content. Blog posts are longer-form content that can be used to educate and inform your audience about your products or services.
While organic content should be integrated to your overall strategy, a comprehensive use of paid advertising is key to getting the people you want as customers.
Paid Social Media is the quickest and most effective path to target your ads to specific demographics, interests, and behaviors.
Also, Google Ads allows you to display your ads at the top of search engine results pages (SERPs) when people search for keywords related to your business.
And lastly, ensure that your visitors have a seamless and persuasive experience. A well-designed Landing Page can be the difference between a conversion and a lost opportunity.
Stay relevant to your customers developing meaningful relationships. At the core of every successful campaign lies Customer Relationship Management (CRM).
CRM systems can be used to store customer data, track interactions, and manage sales and marketing campaigns. Your business email becomes a dynamic channel for delivering personalized content, nurturing leads, and more easily turning awareness to consideration and then to conversion.
Expanding your brand's reach and visibility is a crucial aspect for success. Embrace a multichannel marketing approach to maximize your impact.
At this point you will already have a greater understanding of the core organic and paid media channels that will enable you to lay the foundations of success. This module expands on that knowledge, explaining additional channels that can be implemented to drive incremental revenue and new customers to your business.
Artificial Intelligence (A.I.) has emerged as a game-changer in a very short time. Once a futuristic concept, it is now a reality that is revolutionizing marketing practices. AI tools and algorithms can analyze vast amounts of data, automate repetitive tasks, and deliver insights that previously were practically impossible to obtain manually. In this module, you'll uncover how AI can be applied in various facets of marketing.
From chatbots to content generation, harness the power of AI to free up valuable time to focus on strategy and creativity.
Yes, there’s one more.
With this final module you’ll have the opportunity to participate in a community Q&A session with Simon, where you’ll gain greater insight into the knowledge and skills needed to invest in strategies that work.
If you are serious about growing your business with digital marketing, then the Digital Accelerator program could be the smartest investment that you will ever make..
Sign up today and truly ignite your goals!